An innovative new luxury fragrance company based in San Francisco, CA and co-founded by Barrington area native (and my sister), Christine Luby will be featured during QVC’s Friday Night Beauty broadcast from 10 to 11 p.m. CST on February 26th. Christine and co-founder Erika Shumate created Pinrose to pull the fragrance industry out of the dark ages by leveraging technology to make high quality fragrance a playful, effortless, everyday experience.
Christine grew up in Inverness and met Erika, who’s from Oak Brook, IL, while at Stanford Graduate School of Business. Together, they’ve partnered with the best master perfumers in the world to develop their line of ten Pinrose fragrances, which are currently also available at Nordstrom and will be offered at Sephora, starting this spring.
Using a neurological phenomenon called synesthesia, Pinrose personalizes the fragrance buying experience for each customer. They created a quiz that asks a series of color, shape, and sound preference questions. At the end of the quiz, their algorithm generates a customized scent “prescription”.
Of their fragrances, my favorites are Pillowtalk Poet, Merry Maker and Secret Genius, but the selection offers something for everyone and a playful yet sophisticated spin on scent.
They work with Tom Ford and Jo Malone’s perfumers to create unique pieces of “wearable art” that are inspired by mood boards, songs, and personas. Pinrose perfumes come in 30ml bottles and Petal Packs designed for on-the-go women. Petal Packs include 25 “petals”, which are perfectly dosed single use fragrance sachets. You can even purchase a Pinrose Starter Kit, including petals of all ten fragrances.
Want to watch them describe their fragrances in their first-ever appearance on QVC? Tune in TONIGHT, February 26th, at 10 p.m. CST to show support these two Chicagoland ladies and maybe even purchase some petal packs for yourself! Learn more about the fragrances and take the Pinrose Quiz today at Pinrose.com.
